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Face Coverings & Air Freshener

Face Coverings & Air Freshener

Face Coverings & Air Freshener

One thing we have tried to do as a newly established Charlotte-area brand is to move with intention. We release products when they're ready, we decide to make a product if we love wearing it, and we post when we are excited about the content.

Since the pandemic started to expand globally, we have been monitoring the availability a variety of face masks since late February -- with an admittedly capitalistic intention. As the situation worsened, we abandoned the notion of selling N95 masks...


Always Essential..Always SHELL™

Always Essential..Always SHELL™

Alway Essential...Always SHELL™

We've been stuck in the house like everyone else for the past couple of weeks but we're making the best of it - staying safe and staying SHELL™. The one routine that thankfully hasn't changed for us is our food. We cook a lot so having our neighborhood grocery store open and largely stocked has been a blessing. 

This week we're dropping a special tee that pays homage to one of the most essential businesses in Charlotte during these crazy times - Harris Teeter!

Cheaper than Whole Foods, cleaner than...


Pretty Girls Get Shell Too - The Rasberry Collection!!

Pretty Girls Get Shell Too - The Rasberry Collection!!

PRETTY GIRLS GET SHELL TOO! 

We're doing our best to continue operating as normal during trying times in the world! Through all of this we're staying SHELL™ - that's the only way to ride this thing out. 

Normally in spring, everybody would be hitting new restaurants and doing fun things outside because the weather is absolutely gorgeous in Charlotte. We planned several photoshoots for March / April to showcase the many collections we had prepped for 2020. I'm sure we'll get to those very very soon. 

Luckily, some wonderful ladies took some dope photos in our Rasberry collection right...


SHELL™ Spring / Summer 2020

SHELL™ Spring / Summer 2020

Hey - this is our first blog post. We're going to use this space to show pictures of our collections, talk about upcoming events, and rant about random topics we think we have permission to comment on. Fun!

Here are some looks from our ongoing Spring / Summer 2020 rollout. We're just dropping stuff whenever so follow our social media pages and this blog to hear about it first!

Shop The Collection!