If you know, you know.
We're from Charlotte, NC. We say "shell" alot. Like "i'm shell", "buddy was shell for that", or "i'm always shell". We make products for everybody while still representing where we're from. We wear everything we drop. We're advocates for CBD & medicinal cannabis. We're passionate about turtle conservation. We're addicted to learning new things and increasing our knowledge. We're black owned. We're Always Shell.
Motto: Stay Highly Elevated. Live Longer.
Our motto means always go up - get better at things, increase your knowledge, more ambition, look to the stars, think about the heavens, dream big, be the bigger man/woman, stay above the bullshit, elevate your community, improve your family life. We believe all of these things help you live healthier, fulfilling, and longer lives.